Owning and managing a dental practice is no easy feat. While some of you might think that it all ends with providing optimum oral care to your patients, it is not exactly the case. And most of the time, dentists end up getting caught in the web of day-to-day managerial activities, ultimately compromising their end goal; excellent patient care.
For the ultimate success in dentistry, one needs to master the ability to manage both the practice and clinical aspects of your practice. Managing this union is the only way to clinical success. Focusing only on either of them wouldn’t do you any good.
In my long-spanning career as a dentists and a dental clinic designer, I’ve seen many a dentist honing their clinical skills to perfection and return to their clinics with the same managerial complications they left with. It’s important for you to understand that most of the patients can not differentiate between dentists who have spent thousands of hours into further training and education and those with little to none. Patients fail to respond to clinical skills. With dysfunctional management, your dental practice wouldn’t grow.
Managing a dental facility requires careful management of some important aspects. As a dental practice owner, what you need to do is to develop management systems and train your subordinates to successfully understand and evaluate them. Accounting, inventory, patient records, etc, are all subsets of dental management, all of whom need to stay in place for your dental practice’s efficient running.
Lead your dental team
Your dental team comprises of several members, each possessing a particular responsibility. And just like any other team, it requires someone to lead. As the owner of your dental clinic, the onus lies on you. First of all, clearly define roles and assign responsibilities to each and every employee based on their competency. Secondly, ensure that communication among your team is effortless. Set clear goals, listen to their queries and provide them with proper feedback.
Excellent customer service is the basis of customer satisfaction. And how do you do that? By understanding your patient base and creating a positive experience for them. As per different researches conducted worldwide, a clear cause for patient dissatisfaction is dentists not spending enough time with them. To ensure complete customer satisfaction, you must learn to acknowledge patient’s queries and concerns and provide them with genuine explanations. It will make the patients feel that they’re being dealt with attentively and honestly.
Be it any service, word-of-mouth referral is an effective way to increase customer base. But only a completely satisfied customer would help you accomplish this goal. However great might such referrals seem, one must understand that patients are mostly busy with their lives and wouldn’t help you with referrals until you begin encouraging them. Engage your patients, reach out to them on an emotional level, and be proactive in asking for patient referrals.
At Dental Courses in Delhi, we can not only guide you to how to successfully run a dental practice but also help you set up an aesthetically pleasing dental clinic. Contact us to know more.